What’s the real Google agenda?
ionSearch 2013 – Marcus Tandler: CEO & Partner of Tandler.Doerje.Partner “Whats next in search”
ionSearch 2013 – Marcus Tandler: CEO & Partner of Tandler.Doerje.Partner “Whats next in search”
Last June, there was a critical Presidential election in Iran, An election that fooled all the traditional surveys and predictions, but I predicted the actual result with the highest accuracy using WordPress!
Living outside Iran, I followed the process of Iran’s 2013 election on the internet and other social media. A few hours before the polls opened, I published a statistical graph on Facebook and Twitter, the last in a series of predictions. As it turned out, that graph and others that I published during the weeks preceding the election were the most accurate statistical analysis among a range of predictions by news outlets as well as polling institutes inside and outside Iran.
Measuring public opinion could be widely applied in social studies, public relations, marketing and politics. In this article I try to explain how I did this. I will also try to point out the strengths and weaknesses of my and others’ analysis. It may be worth noting from the outset that my analysis was in no shape or form influenced by political speculation. And at no point did I intend to campaign for a certain candidate. In fact, for reasons out of the scope of this article, I didn’t vote in the 2013 election. My analysis, as elaborated in this article, like any other scientific research, has been solely based on existing data with no room for my personal views.
What I did was an indirect measuring of public view. I looked at the ‘trace’ Iranians left behind on the internet: people’s words, curiosities, questions, hopes and concerns, all of which they would discuss on social networks, search in Google or write about in blogs and new sites. In this method I didn’t have to ask people about their votes. I didn’t have to prepare a questionnaire as is usually done in any poll. Instead of asking individuals in a sample population, in this method we look at all that’s published and shared on social networks. In the case of a major event, such as an election, this public, existing information is called Big Data – which is identified, collected, and assessed in different ways.
The Beauty of This Kind of Survey is to Get the Most Honest Answer From the Public Without Asking a Single Question!
Sources picked, one has to extract their data. To do this I used the ‘feeds’ and API, looking for certain keywords or hashtags. For other data with a smaller size (e.g. Google Trend), I used Excel and manually stored what I needed. For data gathered via feeds and API, however, I needed a database. Here I used WordPress as interface and as the link between content and the database. (Each tweet is turned into a post in WordPress so that all the data can be stored in MySQL database. It would then be possible to search and process the raw data with PHP My Admin.
There are a number of sites as well as online programs for data analysis, some limited, some advanced, some free, some costing a fortune. The one I utilized, however, was one I have developed myself. I needed a cheap yet reliable option – specially with content in Persian.
I love WordPress because of its flexibility, you can use it as a canvas for any type of application, some define WordPress as the best interface between Data and Applications, Some say WordPress is the Web OS, I like to call WordPress an app engine or even a social engine.
It’s crucial in any analysis to distinguish between the various types of collected data in terms of their importance/significance. A tweet about the election, a comment on Facebook, a search in Google, or a blog post, each has a different ‘weight’. I had to estimate, as accurately as possible, the ratio of Iranians on Twitter (or those using Google as their search engine) to the entire population. I then gave ‘weight’ to each ‘source’ of data accordingly.
If you are interested to read the whole story of this survey please refer to the article that I had published in Iran Opinion.
Here is the list of WordPress Influencers according to Klout.
Klout calculates and ranks influence of people and brands across social media based on the volume and types of social interactions on different networks including: Twitter, Facebook, WordPress.com, LinkedIn, Google+, Instagram, Tumblr, Foursquare, Bing Search etc.
WordPress.org @WordPress, WPBeginner @wpbeginner, Matt Mullenweg @PhotoMatt, WordPress.com @wordpressdotcom
Joost De Valk @Yoast, WPMU @wpmuorg, Andrew Nacin @nacin, Lorelle VanFossen @lorelleonwp,
WP Tavern @wptavern, Brian Gardber @bgardner, Nathan Rice @nathanrice, Justin Tadlock @justintadlock,
WordPress Freelance @wpfreelance, Ian Stewart @iandstewart, Lisa Sabin-Wilson @LisaSabinWilson, Jeff Starr @perishable,
WPCandy @wpcandy, Studio Press @StudioPress, J W @janeforshort, Brad Williams @williamsba,
All WordPress News @allWordpress, WP Engineer @wpengineer, Elegant Themes @ElegantThemes, Alex King @alexkingorg
Note: This List is populated by Klout and does not mean anything more or less.
If you like this post; give me a +K at Klout
WordPress.tv is a video site built on WordPress by Automattic and it is powered by VideoPress and its main content is a large collection of Videos from WordCamps. In Automattic accent WordPress TV is a medley, RUCKUS, joint, creation, production, contraption and brainchild of Automattic. We shall imagine if you look at WordPress TV’s DNA you’ll see each chromosome is a pure WP.
Yet such an important part of the WordPress family, which is related to & made by WordPress from the skin to the bone; is missing few things that can easily implemented in any WP site and cause a great impact.
I can say all WordPress TV videos or at least most of them are the true educational gems.
I think some of the following suggestions will dramatically increase the usability and traffic of the site and its precious content.
– First and least important thing that WordPress TV is missing is the “Favatar” or favicon.
– Social Icons; There is no link to WordPress TV social profiles, even there is no link to the feed (except a Miro Subscription Link). They have an active Twitter handle: @WordPressTV, but I don’t know why they don’t help users to keep a track of the site updates by showing a link and icon in a reachable position. Adding an RSS button to the search results can also be very useful for the users to keep track of the favorite matters.
– Widgets; There are some important widgets that using them will bring lots of useful data, hits and valuable content exposures to the users. In an ordinary practice the widgets could show most rated, most commented, most liked, most viewed posts and videos etc. Yet I need to say at the videos single-post page, there is a set of informative posts meta mentioning: name of the speaker, event, formats etc.
– At the home page there is a grid of video thumbnails titled as “popular”, but there is no archive for the popular posts/videos, and it’s not clear what is the measurement of the popularity. As far as I know and based on the different plugins that list the popular posts; there is no major agreement on the standard or measure of the popularity. Some believe the number of comments is the most important factor, some say other factors such as number of view, number of shares, rating etc. I’m very interested to know what is the factor of popularity in WordPress TV and why there is no kind of archive for the popular videos?
– The development blog has no search box.
– Lack of Video MetaData and Schema.org VideoObject tags is another important issue in WordPress TV. I realize there is no reason for not using a richer MetaData.
– No Video XML sitemap or at least I couldn’t find any Video XML sitemap again I can’t see a reason for not using video sitemaps.
– Authorship; As I mentioned above name of the speaker of each video is mentioned at the post, and it could be much better if there was a page or section of the site presenting the full list of all the speakers.
But posts don’t show any “Author Meta” and with all the recent spotlights on authorship, rel=”author” and Google authorship. I think it would be great if the decision makers at WordPress TV adopt a better practice for the authorship of the posts and videos.There are two suggestion on my mind: 1. The speaker of each video would be defined as the author through the post meta. 2. Allowing membership registration along with the “Video Submission form” so the people who submit the videos become member and optionally can decide to be the post author or not.
As the last and most fundamental change; I would like to suggest upgrading WordPress TV to a BuddyPress install, it resolves many issues for user interaction, and it creates a much more enhanced environment for users that encourages them to submit more content along with other social features.
My suggestions might seem too demanding to some of the readers, But the greatness of WordPress, its enhanced features and the talented community is what raises our expectations. For example when it comes to SEO related issues such as metadata WordPress and its free plugins offer most advanced features, possible; some of the features even far ahead of the time! I mean for example, developers try to forecast what Google will do with the “authorship” in next five years and how it will concerns the SEO than they include the features in their plugins now. Being influenced with such a talented community is what concerns me to share my thoughts.
I truly appreciate the feedbacks. Thanks for reading this post.
Only a couple of weeks before launching the King or Lamb, I would like to share few reasons that why I created this course while a part of my target audience who are writers and authors are more likely to read books instead of discovering via an online course?
The course contains a collection of different knowledge, measures and practices to help content creators and authors protect their royalty, authorship, social reputation and copyright while they create a self-sustaining influence.
The King or Lamb is important to me, because its my first course being launched as a part of “Social Privacy” project. Through this project in next few month I’m going to launch a set of unique and practical courses targeting topics such as Authorship, Social Influence, Web Applications and Tutorials etc.
Since I believe our generation is the first generation ever that faces the effects and impacts of Internet, the social web and a new way of communication. We need to use the same technology to learn and get adapted to all the frequent changes and to obtain all the necessary knowledge we need.
After over ten years experience of practicing business online, creating and establishing different online and printed media and over 40 websites, during the last two years I was somehow forced to do nothing else and dedicate all my time learning and trying every site, tool, apps and information I could find and track about social media, its applications and impacts.
I had few options in the ways that I could practice, share and utilize what I learned through out the years. First choice is to launch one or more projects to become a start-up, second option was to publish a book, the third option was to teach. Sharing as a hint; getting a job and employment has never been an option for me.
I did not write a book because a book in general is a media that’s been created back in the ancient history soon after the stone age, and it’s been the best way of sharing knowledge and thoughts throughout the history, let me remark it again “the History”, How about now?
Books are still an applicable form of sharing knowledge in many fields, in my opinion writing a book about social media would only be an effort for documenting what’s happened during the first decade of the social web.
Any book including some common eBook formats are soon getting out of date and less useful, and they only contain text and images, it’s not really a proper way to share knowledge and specially tutorials about the sites, systems, apps and every other thing which is constantly changes and evolves.
I had deep research on different methods, platforms and formats for publishing or self-publishing books and eBooks, I’ve written few articles about “How To” & methods of publishing books I may even launch a course sharing my approach to creating and marketing eBooks and publications methods, but honestly I don’t see a way that a book can be used to teach many things related to social media and its applications.
Yet there are many people who are adopted to books more than recent information canvases, so writing and publishing a book about social web or apps may be commercially feasible but can’t be the best practice, technically.
I did not choose to launch a start-up mostly because where I’m located, start-up founders or angel investors, and the necessary legal framework don’t exists. Yet instead of launching a project with high development cost I decided to launch a start-up with few different cross-related products and services and a deep focus on education because I love it, and the rapid growth of internet users and their needs makes me feel it’s never too late to start.
Yet the courses that are being offered are designed in a way that regular updates are possible with less time and resource and despite many book formats, the courses contain both multi-media and interacting sections. The online courses can contain more information and learning tools in compare with books and the course itself is a socializing platform with all the benefits of social learning.
Well, based on all I shared above the King or Lamb is important to me, there are few more points about the King or Lamb and other plans that I’ll write in next posts.
1. Source: Facebook’s weekly developers newsletters report change logs and resolved issues, and the number of bugs and resolved issues, is usually about 300 per week.
تشعشع دکل موبایل و دکل مخابرات
Software Is Eating the World
سبزها ایستاده اند
Iranian singer / songwriter from Munich
Community, Health, Tech, Life
A best site for pdf books
A great WordPress.com site
capturing the memories of one not so young lady
News and reviews from the world of gadgets, gear, apps and the web
The TED Blog shares interesting news about TED, TED Talks video, the TED Prize and more.
Awesome Ambient, guerrilla and interactive advertising campaigns
We make you want what you don't need.
BuddyPress, bbPress, BackPress, WordPress
Essential Security & Performance for WordPress