King or Lamb training Cover

Why The King or Lamb is an Authorship Course and not a Book?

Only a couple of weeks before launching the King or Lamb, I would like to share few reasons that why I created this course while a part of my target audience who are writers and authors are more likely to read books instead of discovering via an online course?

What is the King or Lamb course all about?

The course contains a collection of different knowledge, measures and practices to help content creators and authors protect their royalty, authorship, social reputation and copyright while they create a self-sustaining influence.

Pre-Launch Discount Coupons 

The King or Lamb Copyright & Authorship Course includes:

  • Legal Information specific to the online content and new concepts of IP, it also teaches easy technical measures for making your content synchronized with the web and mobile and amplify your word through social media.
  • The course also helps the content creators to attach a set of valid digital mark ups and authorship tags to their content in order to prevent content theft and to minimize the risk of any copyright claims against them.
  • It is an online course including information related to copyright laws(General and DMCA) , web editorial, SEO, Social Media Applications, Microformats, Feed and content syndication, yet all the interested participants including writers, editors, journalists, bloggers and marketers can easily take this course without any technical or programming background.More details about this course.

Back to the Post Title:

The King or Lamb is important to me, because its my first course being launched as a part of “Social Privacy” project. Through this project in next few month I’m going to launch a set of unique and practical courses targeting topics such as Authorship, Social Influence, Web Applications and Tutorials etc.

Since I believe our generation is the first generation ever that faces the effects and impacts of Internet, the social web and a new way of communication. We need to use the same technology to learn and get adapted to all the frequent changes and to obtain all the necessary knowledge we need.

After over ten years experience of practicing business online, creating and establishing different online and printed media and over 40 websites, during the last two years I was somehow forced to do nothing else and dedicate all my time learning and trying every site, tool, apps and information I could find and track about social media, its applications and impacts.

I had few options in the ways that I could practice, share and utilize what I learned through out the years. First choice is to launch one or more projects to become a start-up, second option was to publish a book, the third option was to teach. Sharing as a hint; getting a job and employment has never been an option for me.

I did not write a book because a book in general is a media that’s been created back in the ancient history soon after the stone age, and it’s been the best way of sharing knowledge and thoughts throughout the history, let me remark it again “the History”, How about now?

 Books are still an applicable form of sharing knowledge in many fields, in my opinion writing a book about social media would only be an effort for documenting  what’s happened during the first decade of the social web.

Any book including some common eBook formats are soon getting out of date and less useful, and they only contain text and images, it’s not really a proper way to share knowledge and specially tutorials about the sites, systems, apps and every other thing which is constantly changes and evolves.

As an example that’s familiar for most of the internet users, look at all the changes happen in Facebook, There are about 300 bugs being tracked and resolved every week ¹, no season passes without a major change in Facebook’s layout, privacy policy, user interface, fan pages, API etc. For other sites, apps and tools the story is the same or they have even more changes, how I’m supposed to write and publish a book and my readers can rely on it practically?

I had deep research on different methods, platforms and formats for publishing or self-publishing books and eBooks, I’ve written few articles about “How To” & methods of publishing books I may even launch a course sharing my approach to creating and marketing eBooks and publications methods, but honestly I don’t see a way that a book can be used to teach many things related to social media and its applications.

Yet there are many people who are adopted to books more than recent information canvases, so writing and publishing a book about social web or apps may be commercially feasible but can’t be the best practice, technically.

I did not choose to launch a start-up mostly because where I’m located, start-up founders or angel investors, and the necessary legal framework don’t exists. Yet instead of launching a project with high development cost I decided to launch a start-up with few different cross-related products and services and a deep focus on education because I love it, and the rapid growth of internet users and their needs makes me feel it’s never too late to start.

Yet the courses that are being offered are designed in a way that regular updates are possible with less time and resource and despite many book formats, the courses contain both multi-media and interacting sections. The online courses can contain more information and learning tools in compare with books and the course itself is a socializing platform with all the benefits of social learning.

Well, based on all I shared above the King or Lamb is important to me, there are few more points about the King or Lamb and other plans that I’ll write in next posts.

Get The King or Lamb Pre-Launch Discount Coupons 

1. Source: Facebook’s weekly developers newsletters report change logs and resolved issues, and the number of bugs and resolved issues, is usually about 300 per week.

Your LinkedIn Skills Should Get a Major Overhaul

It’s been a while since LinkedIn has added a fresh and attractive feature to its users profile, where there is a list of “skills and expertise” of a user and other users,who are connected to him or her can endorse the user by relevant skills.  It’s a pretty engaging feature and since it has been launched most of the users have been using it extensively.

 

The list of skills and expertise endosed by connectons on LinkedIn

The list of skills and expertise endosed by connectons on LinkedIn

However LinkedIn has made this feature free and easy, and users can endorse each other with no hassle. Well this freedom of endorsement  had been criticized by some bloggers; the critics say the endorsements  haven’t been backed by any facts except the users votes. According to these social votes or endorsements Jeff Weiner ( CEO of LinkedIn) has so far received 63 endorsements for his skill and expertise over “LinkedIn” itself.

According to the criticizing point of view a guy with sense of humor but in total blindness on social networks and the related issues, might asks his connections to endorse him a hundred time for his “fake skill” on LinkedIn. Well our funny fellow shall easily be more skilled about LinkedIn  than Jeff Weiner!

Very well, the reason I am writing this post is not to discredit or criticize LinkedIn over its “skills and expertise endorsement” feature. In despite of rejecting it, I shall say I love it, it is truly social, unique, engaging, crowed generated and liberal. A great advantage of the endorsements feature is its easiness, in a blink you can endorse different people for different skills through a pre-populated endorsing widget at the top of your LinkedIn profile.

So in respond to the critics, I’ll say if someone has a great deal of business to do with LinkedIn, he certainly knows with whom he has to dance. Certainly people are smart enough not to refer to the “funny fellow” to sort out business with LinkedIn. After all, these endorsements are only one type of citation, yet there are a large number of ways to find out someone’s true skills.

The point of this article, therefore is not the way that LinkedIn collects the endorsements, but it’s to remind those skills that we ( LinkedIn users) simply ignore to add to our profiles.

Few days back I was editing my profile on LinkedIn, suddenly I found out a sad truth and as far as I did dig deeper, sadder it got. And then loads of questions blown my mind;

Why no one has listed qualities such as: friendship, integrity, honesty, dreaming, transparency, responsibility, goodwill, humor, enthusiasm,  sympathy, humanism and helpfulness along with the rest of his or her expertise and skills?

I had randomly searched profiles of my connections and their connections and the connections of my 3rd level connections, The result was “Null”. Not even one of the profiles had contained the above skills. I thought so strange, a feeling like the effect of insomnia, or a scene in ” Fight Club”, I asked myself; What’s happening to us? How on the earth it’s possible to get this epidemic amnesia?

How can you be manager without goodwill, a designer without dreaming, a leader with no sympathy, a marketer with no humor, an artist with no weirdness, an engineer with no integrity, a professional with no helpfulness or a marine biologist with no enthusiasm?

To be straight forward, I am not trying to be a preacher here. What I’m saying is strictly business. The above qualities are essential professional skills, which need to be developed and cared constantly, no matter what you do, what’s your position, your job description and experience, in the lack of the above skills you head nowhere. Whether you are a rocket scientist or a delivery boy you’ve got to have needed skills, and they include business ethics, social behavior and professional values. There are even a number of the above skills in each and every job being posted, they are just too obvious to be ignored.

I am sure people with higher expertise in behavioral science, human resource development, organizational and professional behaviour and business ethics could have endless talks and write ups on these issues, yet my job is to study and observe social media in order to find solutions, make applications and deliver marketing  campaigns, For me it was a surprise or accident to find  out what we all missed in our list of skills. I truly believe in this quote, by John Steinbeck: “It is the nature of man to rise to greatness if greatness is expected of him.”

‘ Well now lets see why almost all LinkedIn users have just missed to  add these high quality skills to their profile?’

I’ve come out with a theory that seems to justify our behavior. Perhaps I can translate this phenomenon as getting overwhelmed by the huge mass of interactions, information and technical aspects of social networks.

For the first time in the  history, We have gained the most advanced communication tools, state of the art socializing platforms, constant changes, endless technological evolutions, but we  are also people with less privacy, daily updated priorities, our social life is being scored by Klout and Analytics and without we even notice, for many of us when we buy a dress,  order food or plan a trip; the most important priority is to make sure our photos while wearing this dress or having that dish or doing another activity will get an enormous number of likes on Facebook. -Please note I am not criticizing anything here, I am just explaining the situation. – Therefore, we are very much influenced by the weaves of feedbacks we receive from social networks in a multi-direction and cross-platform atmosphere.

Many of us have experienced how this atmosphere can turn to a hurricane within few minutes, and leave us with ruined relationships, missed opportunities, embarrassments, misunderstandings and so on, these things happen so often for us, and people we know across our social networks.  Reason? it’s normal we are the first-timers, we haven’t been adopted to all these changes and their consequences.

Our parents have spent their lifetime educating us, it took them years teaching us how to behave in an appropriate manner at home or in public, but they naturally left us no clue on how to manage our social network activities, in fact many of us now trying to teach our parents how to share a link on Facebook or how to mention us in a tweet instead of calling us every other day.

Back to the point, With all these vibrations and transformations things get much more serious when it comes to LinkedIn, LinkedIn is not Facebook in despite of all the common features, because LinkedIn is the professional social network!

It means we act much more carefully on LinkedIn, we just want to be careful after all the mess we think we might have created on Facebook and Twitter, What happens on LinkedIn directly affects our job, financial issues, income and professional connections; Have you noticed the number of likes, comments and shares on LikedIn is much much less than similar interactions on Facebook? Because we usually take Facebook as the territory of our private life, a place to socialize with friends and family ( putting Facebook fan pages and groups aside), Overall we feel safer and more exposed on Facebook, But In LinkedIn we are alert.

The fear of unknown risks, rules us not to expose our inner layers, in practice many LinkedIn users try hard to expand their connections, but they just do not feel comfortable to interact with them.

As a result, when it comes to the skills, users freely go into details by adding detailed technical skills, some even include vastly common skills such as MS Word but they missed to list the fundamental skills such as: transparency, honesty and integrity, because they are feeling the fear of potential risks and prefer not to expose things, which are related to inner layers of theirselves although listing the missed skills, is necessary to reflect their professional abilities.

The above theory, more or less justifies users behaviour on LinkedIn, so we shall note LinkedIn is also accountable for creating this cold situation.

 In compare with other major social networks LinkedIn lacks the unique social networking features to fulfill  its objectives, it dose not even allow the users to upload and share the photos.Lack of photos and colors have created a rigid and cold atmosphere, when we see how Pinterest is popular among women, we surely acknowledge the warm and friendly elements that photos add to the web.

We also have to acknowledge the objectives of LinkedIn might carry some concerns to preserve the professional elements throughout the site but on the other hand LinkedIn shall put more trust on the users, lets just imagine how a humorous person acts at home or private life by being cool and entertaining and how the same person act differently at the office to satisfy and express his humor while maintaining the professional codes.

Maybe providing more icebreaking features is what led LinkedIn to develop the skills and endorsements feature, the above theory supports the endorsements as a right move by LinkedIn to make its network more social, engaging and human friendly.

How US using Social Media in Public Diplomacy

USA, Department of State; Social Media structure, strategies, achievements, stats, stories and future plans.

In a 90 Min talk with senior “Social Media Diplomats” who lead  the social media team.

 

Public Diplomacy in the Age of Social Media

How does social media change how statecraft is practiced in the 21st century? Who’s participating and why? What have been some lessons learned from the pioneers who have logged on to listen and engage? During this event, three representatives from the U.S. Department of State shared case studies and professional experiences gleaned directly from the virtual trenches. Alexander Howard, Government 2.0 Washington Correspondent for O’Reilly Media, moderated.

On Twitter? Follow this event’s updates from @NewAmericaOTI by searching for #SMWdiplomacy.

Participants:

Featured Speakers:
Suzanne Hall (@SuzKPH)
Senior Advisor, Innovation in the Bureau of Educational and Cultural Affairs
U.S. Department of State

Nick Namba (@nicholasnamba)
Acting Deputy Coordinator for Content Development and Partnerships
U.S. Department of State’s Bureau of International Information Program

Ed Dunn (@EdAndDunn)
Acting Director
U.S. Department of State’s Digital Communications Center

Moderator:
Alexander Howard (@digiphile)
Washington Correspondent
Government 2.0

This is the full video of this live event.

Facebook new Graph Search engine

Facebook just introduced a very interesting Search Engine. Facebook Graph Search engine has been introduced by Mark Zuckerberg as the 3rd pillar of the social network in addition to News Feed and Timeline, Graph Search adds more connection and engagements to Facebook. I guess this new tool which is now on beta will increase time on site for Facebook users, remarkably and it’s also a powerful tool in hands of marketers and analysts.

Stop Self Declaration of Social Media Titles

I happened to see an article, which triggered a topic that I wanted to write about for a long time. I am sure if you are following news and blogs you have faced a large number of silly self declared titles such as: “Social Media Guru” , Social Media MasterSocial Media ProphetSocial Media Mastermind,  Social Media RevolutionistSocial Media PhilosopherSocial Media Pioneer, Social Media Thinker and even Social Media God!

I like to be simple, brief and straight forward; I don’t say most of the guys who tag the above titles to themselves are idiots, but I guess most of them think their audience are idiots.

Mel Ramos Superman

Mel Ramos Superman (Photo credit: Marshall Astor – Food Fetishist)

Dozens of logical and technical facts are supporting my statement. I try to mention few of them below:

– As it’s sharply highlighted in this article ¹: “How could anyone be an expert in something that’s still evolving, still undefined?” Honestly that’s a very enlightening question, Have you seen the social media definition in dictionaries? how about Wikipedia? do we think these definitions are solid? Well, I personally don’t think so, and when we are still trying to define the meaning of a phenomenon we are far from having tons of social media gurus.

– Social Media as its being seen today concerns many fields and subject, Someone who likes, tries or performs in social media must have great experience in journalism, marketing, social science, analytical skills, deep knowledge and clear vision on the internet and web technology and tens of more different skills. The expertise in social media is as complex as social media itself.

– Social Media has been established and being developed as the result of nothing but science and technology, using the words such as guru, prophet, god etc is a serious case of misunderstanding.

– An expert, a true pioneer, an inventor or an entrepreneur would never disclose his/her plans and ideas to gain more followers on Twitter. Dose  Mark Zuckerberg has any time or motive for silly show offs when he was creating Facebook? At that time there was no Twitter but I never heard or seen Zuckerberg has made such buzz on Orkut and Friendster, If today anyone who retweets Mashable’s posts is social media expert then Zuckerberg should be worshiped as the God.

I never seen a person as successful as real pioneers tries to justify his/her knowledge by tags such as I mentioned above.  To get more proof for this statement please refer to this TED video  and see the way Wright brothers made the flight as one of the greatest achievements by humans, ever. Yet see how Most people don’t know about”Samuel Pierpont Langley” who also wanted to fly failed. To get more idea of what I’m talking about please see this video again on TED, “Ernesto Sirolli” says: the problem with communities and public meeting is that entrepreneurs and smart people won’t attend i.e. it was like this then, and it is like this now, Those who are really creating something influential usually don’t make any publicity or noise. The noise or publicity usually being created after something is built and succeed, even then the creators don’t bother for publicity as there are so many people have nothing to do but to retweet other guy’s success.

– In any project confidentiality has its own weight, but its weight in social media marketing and PR projects is much heavier than traditional marketing or web development projects, in social media marketing sometimes the objectives are achievable only if no one ( audience and competitors)  realize it is a marketing campaign. Therefore unknown introverts might be most successful social media marketers.

– Social Media has created lots of possibilities for people, audience and customers to find out the truth, at least more truth than ever. People read  share, like, discuss and eventually judge, If two years back by being opportunists some guys named themselves the above tags now they face a crowed which is being more educated about social media day by day. This fast education transforms what they call expertise into social skills,  If a how-to for doing a function on Facebook was so popular 1 year back, today it’s only a social skill which is adopted or discovered by many ordinary users whether they have seen that how-to or not. The author of that author is respected but can’t be called social media master.

– We are living in a world that everything is being crowed sourced, problems, issues, tips, tricks, solutions etc. Today the crowed itself is leader, master or prophet. If someone wants to capture these titles he has not  realized the true power of social media and its era.

I personally, hope to waste less attention on unnecessary noises and be sharp enough to detect the real social media phenomenons and influencers.

Please Note:

I truly respect all the great and respected people who work hard and invest their time and talent to create a better world via social media and related technologies, This article won’t address to any person particularly, what I wrote is my general and humble opinion.

1- I Declare Open Season On Social Media Experts: Closed by: Sam Fiorella