What would be your reaction and feelings if you see such an advertisement now? It’s proven that a strong majority of the humans have technically condemned many thoughts, behaviors and practices that would look normal few decades or a century back.
How about the brands which published these kind of ads? It’s a norm that typical brands try to play based on the accepted social rules in their target market.
I’m not in a place to judge how or if these brands can be blamed ethically, yet as far as the science of marketing is concerned I can say these brands have failed to predict the future and to distinguish themselves as the pioneer brands that might even play against the status quo. A brand is a media and shall act and be accountable like a media.
There are some insightful lessons for all of us in these twenty-three vintage ads that BoredPanda has published, and I believe at least some of them look very shameful today.